Name: PROF. (DR.) Mahesh Ramalingam

Designation: Associate Professor

Qualification: MBA, Ph.D

Functional Area: Marketing

DOJ: 11 April 2016

Email Id: mahesh@imthyderabad.edu.in

Phone: 08414671665

Teaching Interests
Research Interests

Marketing Management
Marketing Research
Marketing Analytics
Customer Relationship Management
Visual Analytics and storytelling
Business Research Methods
Quantitative Methods

Consumer Behaviour
Services Marketing
Retailing

Mahesh Ramalingam and Manoj Das (2023). “From Clicks to Cuisine: Unveiling the Impact of Attitude and Positive Word of Mouth in Food Delivery App Usage”, Journal of International Food & Agribusiness Marketing (ABDC-B).
Debdutta Kumar Panda and Mahesh Ramalingam (2023). “Managerial networking behavior and grant acquisition in nonprofit organizations: an application of the Behavioral Reasoning Theory (BRT)”. Australian Journal of Public Administration International Review on Public and Nonprofit Marketing. (ABDC-B).
Manoj Das and Mahesh Ramalingam (2023). To praise or not to praise- Role of word of mouth in food delivery apps. Journal of Retailing and Consumer Services 74, 103408. (ABDC-A).
Gunjan Malhotra and Mahesh Ramalingam (2023). Perceived anthropomorphism and purchase intention using artificial intelligence technology: examining the moderated effect of trust. Journal of Enterprise Information Management ahead-of-print (ABDC-A).
Manoj Das and Mahesh Ramalingam (2022). Why do you look familiar? - Exploring the role of employee-customer identification in adapting the service offering." International Journal of Bank Marketing. (ABDC-A).
Gunjan Malhotra and Mahesh Ramalingam (2022). Does impact of campaign and consumer guilt help in exploring the role of national identity and purchase decisions of consumers? Journal of Retailing and Consumer Services, 65, 102839. (ABDC-A).
Manoj Das and Mahesh Ramalingam (2022). What drives product involvement and satisfaction with OFDs amid COVID-19?. Journal of Retailing and Consumer Services (ABDC-A)
Muskan Kaur, Dinesh Jaisinghani and Mahesh Ramalingam, 2019. “Do seasonal anomalies still persist? Empirical evidence post-global financial crisis" has been published in The Journal of Contemporary Issues in Business and Government. Volume 25, Number 1, pp 44 – 65 (ABDC-C).
Dinesh Jaisinghani, Mahesh Ramalingam, Muskan Kaur. 2019. “Seasonal Anomalies in Emerging Markets: An Empirical Analysis for Indonesia” International Journal of Business and Globalization. (Scopus Indexed)
Manoj Das and Mahesh Ramalingam, 2019. “How effective are Your Actions? Impact of Perceived Consumer Effectiveness on Green Purchasing Behavior” Academy of Marketing Studies Journal, Volume 23 Issue 2. (ABDC-B).
Manoj Das and Mahesh Ramalingam, 2019. “Does Knowledge Translate into Action? Impact of Perceived Environmental Knowledge on Ecologically Conscious Consumer Behavior” Theoretical Economics Letters, Issue 9, 1338-1352.
Mahesh Ramalingam, 2018. “Review on Social Media Marketing Tools and Effective Strategies”, Journal of Advance Management research and contributing your manuscript. 2018.
Mahesh Ramalingam, 2018. “Evaluation of Service Quality Attributes in Public Bus Transport Corporation Using Importance‐Performance Map Analysis (IPMA)”. International Journal of Management, Technology and Engineering.
Mahesh Ramalingam. 2017. “A Hierarchical Model of Service Quality of Indian Railways website: Mediating Role of Customer Satisfaction” International Journal of Research in Finance and Marketing (IJRFM). Vol. 7 Issue 5, May – 2017, pp. 213-226.
Mahesh, R and B. Raja Shekhar. 2015 “Service Quality in Public Bus Transport Services: Weighted Gap Score Approach" International Journal of Applied Management Research (IJAMR). Vol 2(2); Page 23-40.

Education
Service

Ph.D from University of Hyderabad
MBA from Pondicherry University

Area Chairperson, Marketing Department (June 2024- Present)
Chairperson Examinations & AOL (June 2023-Present)
Associate Professor, Marketing Department (July 2022-Present)
Area Chairperson, Analytics & IT Department (June 2019- June 2021)
Assistant Professor, IMT Hyderabad (April 2016- June 2022)
Market Research Analyst at Silotech private Ltd. Hyderabad (2015- 2016)

Area Chairperson, Marketing Department (June 2024- Present)
Chairperson Examinations & AOL (June 2023-Present)
Admissions Chairperson (July 2022 - June 2023)
Chairperson of Analytics & IT Department (June 2020 - May 2022)
Ex-Warden, Boys' Hostel (June 2017 - May 2018)
Set up the Big Data Analytics lab.

Committee Memberships

IT Infrastructure Committee
Centre for Data Analytics Committee
Community Connects Committee
E-PGDM Committee
Library Committee
Examination Committee
PGP Committee

Mahesh Ramalingam & Manoj Das, “Role of Price Fairness and Environmental Concern Between Perceived Environmental Knowledge and Ecologically Conscious Consumer Behavior: Moderated Mediation Model”, International Marketing Conference (MCEM - 2019) January 18-19, 2019.
Mahesh, R, Murugan P, 2018. “MEASURING PASSENGERS BUS SERVICE QUALITY: DEVELOPMENT OF CONTEXT SPECIFIC SCALE”. The 12th NASMEI CONFERENCE 2018 An International Marketing Conference in India December, 2018 (Accepted for presentation)
Mahesh R and Supratim Kundu. 2017. “Adoption of video calling App: An empirical evaluation of the unified theory of Acceptance and use of Technology”Marketing challenges in emerging markets (MCEM) conference at IMT Hyderabad. During Dec 8 & 9 2017.
Mahesh, R and Murugan P. 2016. “How Service Quality Stimulates Passengers’ Attitudinal Loyalty? An Integration of Social Exchange and Stimulus-Organism-Response Theories”. The 10th NASMEI CONFERENCE 2016 An International Marketing Conference in India 23rd & 24th December.
Mahesh, R and B. Raja Shekhar. 2016. “The Relationship between Service Quality and Attitudinal Loyalty: An Integrated Framework”. 9th Doctoral thesis conference organized by IBS, in collaboration with IGIDR, Mumbai, at IBS campus in Hyderabad on April 21-22, 2016.
Mahesh, R and B. Raja Shekhar. 2014. The Role of Corporate Image and Customer Satisfaction in the Relationship between Service Quality and Attitudinal Service Loyalty: A Serial Mediation Approach. Third international Marketing conference MARCON 2014, organized by Indian Institute of Management Calcutta, December 18-20, 2014.
Mahesh, R., Chitti Seshu, J and B. Raja Shekhar. 2014. Service Quality of IRCTC Website: An Assessment of a Hierarchical Model with Mediating Effect Using Partial Least Squares (PLS). 15th International Conference on “Advances & Challenges in Global Business, Management, Economics, Tourism and Information Technology”. Organized by Research Development Association and Research Development Research Foundation in collaboration with the Rajasthan Chamber of Commerce & Industry at Puducherry during 21st & 22nd November, 2014.
Mahesh, R., 2011. Supply Chain Management (SCM) in Indian Dairy Industry. Towards Managerial Excellence Challenges and Choices. Macmillan. New Delhi. ISBN: 0230-33261-7.
Mahesh, R., 2010. Determinants of Competitiveness of Medium-Scale Industries in Union Territory of Puducherry. Winning strategies for business development and information processing, Charulatha Publication, First Edition-May 2010.ISBN NO-978-81-904915-0-1.
Mahesh, R., 2009. Challenges and Strategies – Enhancing Competitiveness of Indian Tourism Industry, Crisis Management- The challenges of Tourism & Hospitality, Department of Tourism Studies, Pondicherry University. April 30, 2009.

Five-day workshop on Structural Equation Modelling: Testing mediation and moderation models. During 16-18 May 2018.
Delivered a lecture in Two-Week FDP on Research Methodology-using MS Excel, SPSS and R programming at University of Hyderabad. During November 20th 2017.
Short Term Training Program (STTP) on Data Analysis using SEM at Manipal University Jaipur. During 1-13 October 2017.
Mahesh, R and Murugan P. 2016. “How Service Quality Stimulates Passengers’ Attitudinal Loyalty? An Integration of Social Exchange and Stimulus-Organism-Response Theories”. The 10th NASMEI CONFERENCE 2016 An International Marketing Conference in India 23rd & 24th December.
Three days’ workshop on Advanced Data Analysis Using Smart PLS at IMT Hyderabad. During 17 - 19, November 2016.

Board Member, Member of Honorary Research Panel, SPOTFLOCK Technologies Private Limited, Hyderabad.
Guest Faculty, Institute Management Technology Ghaziabad, Data Science Using R, Quantitative Methods.
Guest lecture, Indian Institute of Management Shillong, Dashboard using PowerBI.
Guest lecture, TISS Hyderabad, Visual Analytics
Resource Person, Video Lecture and Content Development, “Data Analysis for Social Science Teachers” Offered Through SWAYAM, HRDC University of Hyderabad.
Resource person conducted research methodology workshops at University of Hyderabad, Pondicherry University, Manipal University, IMT Hyderabad, HRDC University of Hyderabad.