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Faculty

Name: PROF. (DR.) Swetarupa Chatterjee

Designation: Assistant Professor

Qualification: PhD (IIM Shillong), MBA (IBS Hyderabad)

Functional Area: Marketing

DOJ: 22 February 2024

Email Id: swetarupa@imthyderabad.edu.in

Phone: 08414671652

Teaching Interests
Research Interests

Marketing Management
Business Research Methods
Consumer Behavior
Sales and Distribution Management
Retail Management

Ethical Consumption Behavior
Green Consumption Behavior
Consumer Behavior
Cause-Related Marketing
Consumption of Technology and AI based products

Journal Papers

N Sreen, S Chatterjee, P Sadarangani, BJ Gogoi (2023). Are consumers ready to pay a higher price and forego quality for shirts and soaps with no animal cruelty certification? Evidence from the Indian market. International Journal of Green Economics (ABDC - C)
N Sreen, S Chatterjee, S Bhardwaj, A Chitnis (2022). Reasons and intuitions: extending behavioural reasoning theory to determine green purchase behavior. International Review on Public and Nonprofit Marketing, (ABDC-B)
Sreen, N., Chatterjee, S., & Sadarangani, P. (2021). Eco-friendly products purchase intention: a comparison of theory of planned behaviour and social cognitive theory. International Journal of Economics and Business Research, 22(2-3), 149-173. (ABDC-C)
Chatterjee, S., Sreen, N., & Sadarangani, P. (2021). An exploratory study identifying motives and barriers to ethical consumption for young Indian consumers. International Journal of Economics and Business Research, 22(2-3),127-148. (ABDC-C)
Chatterjee, S., Sreen, N., Sadarangani, P. H., & Gogoi, B. J. (2021). Impact of Green Consumption Value, and Context-Specific Reasons on Green Purchase Intentions: A Behavioral Reasoning Theory Perspective. Journal of Global Marketing, 1-21. (ABDC-B)
Chatterjee, S., Sreen, N., Rana, J., Dhir, A., & Sadarangani, P. H. (2021). Impact of ethical certifications and product involvement on consumers decision to purchase ethical products at price premiums in an emerging market context. International Review on Public and Nonprofit Marketing, 1-26. (ABDC-B)

Education
Service

Doctor of Philosophy (PhD), Indian Institute of Management Shillong, Shillong
Master of Business Administration (MBA), ICFAI Business School, Hyderabad
Bachelor of Pharmacy (B.Pharm.), Guru Nanak Institute of Pharmaceutical Science and Technology, West Bengal University of Technology, Kolkata

Assistant Professor, Marketing area, IMT-Hyderabad, since February 2024.
Assistant Professor, Rajagiri Business School, Kochi (April 2022- February 2024)
Senior Analyst, The Smart Cube India Pvt. Ltd., Noida (October 2015 – April 2016)
Analyst, Infiniti Research Marketing Solutions India Pvt. Ltd., Bangalore (April 2014 – September 2015)

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