Dr. Dastidar has around 20 years of experience in research, teaching and industry. He started his career as a software developer for DPS Technologies working in SGML Case Law Conversion Project for a Philippine client. As part of his teaching experience he has designed, developed and taught courses on Marketing Analytics, Predictive Modeling, Business Intelligence, Machine Learning, AI using Base SAS and SAS Enterprise Miner to MBA, Executive MBA and Doctoral Students. His research has been published in journals such as Journal of Statistical Software, Journal of Advances in Management Research, International Journal of Applied Strategic Management, Asian Journal of Economics and Business, AIMS International Journal of Management, Journal of Case Research, Emerald Emerging Markets Case Studies among others.