Prof Dhananjay Singh is a marketing and branding enthusiast with 22+ years of academic experience who loves teaching, training, consulting and applied research. He has taught MBA, PGDM, and Executive MBA students at IMT Hyderabad, Alliance University Bengaluru, S P Jain Global School of Management, NMIMS CDOE, MANAGE, MNLUA and NSBT Aurangabad. He was a consultant with Family Business Academy Saudi Arabia helping family businesses in developing family manuals and conducting workshops on governance issues for family business houses in Saudi Arabia. Institutional branding is his area of expertise and has helped institutions in curating highly engaging campaigns and brand activation events for developing strong and favourable brand associations in the minds of the target audience. Prof.Dhananjay Singh is passionate about contributing to the executive education space and has conducted executive development programs for clients like Coromandel Retail, GlaxoSmithKline Pharma, Royal Audit Authority of Bhutan, CCL Products India Ltd, Ramky Group, RBI, Phoneix Technologies, and Saudi German Hospitals, Jeddah.