Sales and Marketing form one of the most crucial functions of any organization. Sales personnel and Marketers have to keep themselves abreast with the environmental changes and formulate strategies which would enable them to reach their goals despite unforeseen alterations brought forth by a dynamic environment. Such a work profile requires a firm grounding in the fundamental as well as the advanced concepts in sales and marketing.
This program would enable the participants to:
This program caters to the middle and upper level sales and marketing personnel working in various sectors and industries e.g. - FMCG, consumer durables, automobiles, retailing, financial and other services, etc. It would enable these sales and marketing personnel to update and enhance their knowledge base and skills. The program would also be immensely beneficial for the working professionals from other functional areas who have not undergone formal programs in the area of sales and marketing.
This 3-month week-end program would be offered 4 times in an academic year during July to Sept, Oct to Dec, January to March and April to June.
The program is designed to provide a comprehensive coverage of core and advanced topics in the area of sales and marketing. It would provide the candidates with a holistic understanding of the contemporary concepts, theories, applications and practices in the given area.
The key features of this program include:
The successful completion of the program would lead to award of “Certificate Program in Sales and Marketing” by IMT, Hyderabad.
The following topics would be covered in the program:
The program would be delivered by using several pedagogical tools such as
The focus of assessment is to provide continuous feedback to the participants by way of using a variety of methods such as, case analysis, presentations, quizzes, project reports, group and individual assignments.
The sessions for the Certificate Program in Sales and Marketing would be conducted on Saturdays from 9.30 a.m. to 5.00 p.m. The details are given as follows:
| Time | Session Plan |
|---|---|
| 9.30 a.m. to 11 a.m. | Session - 1 |
| 11 a.m. to 11.15 a.m. | Break |
| 11.15 a.m. to 12.45 p.m. | Session - 2 |
| 12.45 p.m. to 1.30 p.m. | Lunch |
| 1.30 p.m. to 3.00 p.m. | Session - 3 |
| 3.00 p.m. to 3.15 p.m. | Break |
| 3.15 p.m. to 4.45 p.m. | Session - 4 |
Fees: Rs. 1,00,000/- + Applicable taxes per student.
Prof. (Dr.) Nitin Gupta, Professor – Marketing, IMT Hyderabad
Webpage: faculty/nitin-gupta
Dr. Gupta has more than a decade and a half of national and international teaching and research experience in the area of Marketing. He has taught MBA, Executive MBA & Doctoral level students in India and abroad. He gained his PhD in the area of Consumer Behavior and Brand Management. He has done MBA and has a Bachelors degree in Economics. He was a Visiting Research Scholar at Syracuse University, USA and is a Visiting Faculty at ICN Business School, Nancy, France. His research work and cases have been published in national and international journals like Services Marketing Quarterly, Young Consumers, Asia-Pacific Journal of Marketing and Logistics, International Journal of Emerging Markets, Psychological Reports etc.
